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BS7911/Market Research Quality Standards Association
The work conducted by the Consumer Research Department is carried out in accordance with the British Standard for Market Research (BS7911). The quality system followed by the department covers every aspect of the project, including research design, fieldwork, data analysis and the reporting of the research findings. To ensure compliance with the standard, the quality system is audited by the RSSL Quality Assurance Unit (QAU). The consumer research operation has been assessed against BS7911 (Specification for Organisations conducting Market Research) and a Certificate of Registration has been issued by Marketing Quality Assurance Ltd.
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