Product Optimisation

The optimisation of your product is vitally important if you want to do well in the competitive marketplace.  The Consumer Guidance Department at RSSL uses a preference mapping technique to ensure that your product achieves its maximum potential.

Preference mapping combines consumer preference data with product attribute information from trained sensory panellists.  This process identifies the sensory characteristics driving consumer preference.

This preference mapping approach will give you powerful insight into your product and may reveal potential opportunities in the marketplace or identify the development steps needed to complete your optimisations.