Product Profiling

The sensory profiling/fingerprinting technique is a very effective method measuring the sensory characteristics of a particular product.

RSSL's Sensory Department conducts Quantitative Descriptive Analysis (QDA)/product profiling to identify, define and quantify the sensory characteristics of a product enabling comparisons between products/formulations to be made.

This information, when combined with consumer research data, allows the identification of the key drivers for consumer preference.