Webinar: The impact of Covid-19 on Consumer Trends & NPD

In this complimentary webinar we will consider how consumer behaviour during the Coronavirus pandemic is driving ingredient trends and product development

The Covid-19 pandemic is driving a huge shift in consumer behaviour across the food and drink industry.

In this complimentary webinar, jointly hosted by RSSL's Megan Eade and Rajan Kalakoti from Mintel - the world's leading intelligence agency – we will consider how consumer behaviour is driving ingredient trends and product development.

Webinar: The Impact of Covid-19 on Consumer Trends & Product Development
Monday 18 May 2020 14:00 – 15:00 (BST)

Rajan will discuss the consumer goods response to COVID-19 through a Mintel lens:

  • How consumer behaviours have changed since the pandemic and what new behaviours may be part of the ‘new normal’
  • Immunity the ‘buzz word’ in food and drink of 2020 and beyond? What we have seen so far
  • Why embracing personalisation has never been more important for food and drink companies to monitor

Megan will discuss how this new era of wellbeing and personalisation will shape ingredient trends and new product development:

  • Incorporating new botanical and “natural” ingredients to tap into the new immunity trend
  • Developing products for gut health
  • How consumer mental health will influence food and drink product development

If you missed this webinar, you can watch it on demand – please click here to view.

Meet the Presenters

Megan Eade – RSSL, Innovation Technologist

Megan has been with RSSL for four years, during which time she has undertaken ingredient evaluation and product development projects for leading manufacturers and has worked considerably on staying on top of market trends to support clients in their innovations.

Rajan Kalakoti – Mintel, Global Client Engagement Director

Rajan has worked in the business intelligence industry for over 5 years partnering with European FMCG firms on their international expansion strategies. Rajan collaborates with key clients globally within Mintel's portfolio to carry out innovation workshops and deliver insight presentations.

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