Protein Power: An NPD Surge

With interest in protein showing no signs of slowing, where should food and drink manufacturers focus formulation efforts? In the December edition of The World of Food Ingredients, Carole Bingley, Technical Specialist for Reading Scientific Services Ltd (RSSL), reviews some of the latest developments in alternative proteins

With interest in protein showing no signs of slowing, where should food and drink manufacturers focus formulation efforts? In the December edition of The World of Food Ingredients, Carole Bingley, Technical Specialist for Reading Scientific Services Ltd (RSSL), reviews some of the latest developments in alternative proteins.

In the notoriously competitive world of healthy eating, few ingredients have experienced the staying power of protein. Successfully transitioning from sports niche to the mainstream, protein has consistently featured – in some form – as one of the trends to watch over the last few years. In fact, protein can tap into not just one, but many, social and lifestyle changes that have proved so pivotal for this essential nutrient. So how are these trends helping to shape developments?

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