Market insights & food prototyping

Great products start with great ideas but bringing them to life can be a challenge. It takes solid research, an achievable specification and agile iteration. And that’s where we come in.

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Our experienced team brings a unique perspective to the mix enabling the development of award-winning products. Working closely with you, we assess both the commercial and technical feasibility of your concept from the outset.


We track what’s new and what’s next in food innovation with our extensive marketing insights. Which means we know whether your concept idea is likely to resonate with consumers and succeed in the marketplace. At the same time, we use our exceptional ingredient and formulation knowledge to make sure you have a viable product proposition, that balances your chosen claims and benefits with product functionality.


Whether you’ve been inspired to extend an existing range, move into a new category or disrupt the market, talking to our experienced team of food technologists is the smart place to start. We undertake rapid prototyping to turn your ideas into targeted prototypes enabling you to move forward with confidence.

We will work with you to:

  • Define the target audience
  • Assess the market opportunities
  • Ensure your concept meets consumer needs
  • Develop an achievable concept specification
  • Create tangible prototypes
  • Lay the groundwork for successful new product development


There’s nothing more satisfying than working with a client throughout the product life cycle to realise their ambitions and watch the final product fly off the shelves

Contact us

Need to get in touch? Please complete the enquiry form or call us on:

Switchboard: +44 (0)118 918 4000

Customer Services: +44 (0)118 918 4076

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