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The popularity of protein rich diets has prompted sustained efforts to identify new sources – but understanding the characteristics of these alternative ingredients is essential for successful product formulation and consumer acceptance.Consumer perception of protein is undergoing a transformation. Over recent years, health and environmental concerns around animal protein consumption has prompted a rapid rise in flexitarian, vegan and vegetarian diets, as well as a renewed focus on plant-based alternatives. For food and drink manufacturers, this represents a clear opportunity - plant based proteins, for example, now represent more than a third of the global protein market - but also brings new challenges in terms of product development.Download the article here.