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In the notoriously competitive world of healthy eating, few ingredients have experienced the staying power of protein. Successfully transitioning from sports niche to the mainstream, protein has consistently featured – in some form – as one of the trends to watch over the last few years. In fact, protein can tap into not just one, but many, social and lifestyle changes that have proved so pivotal for this essential nutrient. So how are these trends helping to shape developments?Download the article here.