Consumer complaints related to physical contamination or the identification of a foreign body have the potential to damage brand reputation. Whether it’s a fragment of plastic or traces of particulates, this type of discovery raises questions about product safety and threatens consumer loyalty. It demands immediate attention. You need to know what has been found and how it got there. Only then can you decide whether the best course of action is consumer reassurance, a production fix or a product recall. And we can help.
Our experienced food analysts will carry out a series of targeted investigations to find the root cause of the issue, quickly and accurately. Key insights include:
Our rapid and routine procedures can identify common physical contaminants including:
We can also work with you to establish a robust reference system of potential physical contaminants and foreign bodies. All you need to do is provide us with samples of materials that may come into contact with your product during the manufacturing process. Using a range of different analytical techniques, we then build a searchable reference library for future root cause investigations.