As managing director Jacinta George explains, a new brand was the natural next stage of RSSL's evolution:
“RSSL has undergone huge change over the last few years. Investment across our business in areas such as digital technology, purpose-designed labs and new services has strengthened our scientific capabilities and opened up new opportunities. It’s an exciting time for RSSL and the launch of our new brand is a vital part of this journey. Rooted in our core values, it articulates who we are as a business today and speaks directly to the needs of the industries we serve.
“We now have a meaningful platform to take the business forward and support our strategy for continued growth. Over the next five years, we aim to expand our space footprint, make further investment in new technologies and continue to add to our exceptionally talented and diverse team - all of which will keep RSSL at the cutting edge of science and innovation,”
RSSL’s striking new brand identity has been built around the core proposition of ‘Transforming lives through science, innovation and collaboration.
“We believe our new brand captures the unique personality and spirit of RSSL; presenting us as the intelligent, creative and inclusive organisation we are proud to be. This is conveyed visually with a dynamic design made up of three vibrantly coloured circles representing ‘science, innovation and collaboration’ and a bold colour palette, creatively used for impact and blended together to signify adaptability and new perspectives. This is further amplified through our strong brand voice, which is open, accessible and inclusive. Above all, this is about making sure every RSSL touchpoint both digital and physical creates an immediate connection with the wider world,” explained Rachel Horton, marketing manager at RSSL.
RSSL have big plans for the future. The new brand is a launchpad for creating new connections, delivering more high quality services and transforming the world for the better.