More people than ever before are choosing to follow meat-free or plant-based diets.  In Europe, the number of consumers buying vegan and vegetarian food has risen significantly. Factor in the growing popularity of flexitarianism and this becomes a major shift in consumer behaviour.

RSSL’s expert technical team can help you successfully navigate every stage of product development in this exciting growth category; from ingredient analysis and texture optimisation, to claims substantiation and due diligence testing.


As demand for vegan and vegetarian products has risen, so too has consumer expectation in terms of variety, quality and eating experience.  This means producers need to look beyond traditional options and create exciting new concepts – and we can help. RSSL’s team of experienced product developers and food scientists can work with you to:

  • Choose from a range of innovative meat-free and plant-based ingredients to maximise product appeal
  • Balance the need for a product with great taste, texture and quality, with commercial demands
  • Explore nutritional requirements, such as protein content, to satisfy product ambitions
  • Review the new generation of plant-based ingredients in the context of your product concept
  • Align product formulation with the latest healthier eating trends


Establishing robust processes to substantiate on-pack vegan or vegetarian claims is equally important to a product’s long-term success.  Get it wrong and - as recent widely publicised events have shown – retailers, food brands and suppliers can be the subject of negative media coverage which risks damaging corporate reputation, as well as the bottom line.

RSSL’s team can provide the necessary expert knowledge and detailed planning to assist you with:

  • Meeting standards

    Understanding and closely following often complex guidelines set out by individual retailers and key bodies - such as The Vegan Society  - is vital in order to carry the relevant claim and/or logo.  The FSA have also published guidance on the use of the terms of vegan and vegetarian in food labelling. We will guide you through this process to produce products that consumers trust.

  • Analytical services

    We can test ingredients and products against specific parameters to provide the evidence needed to substantiate you claims, for example:

    • Presence of animal DNA from key species including: cow, pig, sheep, goat, chicken, turkey, horse
    • Traces of egg and milk protein
    • Generic screen for vertebrates
    • Animal fats, lactose and gelatine

    Download our Vegan and Vegetarian Analytical services Fact Sheet for further information.

  • Cleaning validation

    By performing swab analysis and testing the next off-line products, we help you to avoid cross contamination of animal derived ingredients into vegetarian or vegan products during manufacturing.

  • Consultancy

    If you would like support for a specific project, we can come to your site and undertake an independent assessment and make recommendations for improvements where gaps are identified.

    • Review of Policies and Procedures – to provide an independent opinion and advice
    • Supplier Quality Assurance - including advice on how to target analysis to support the claims on incoming materials
    • Risk Analysis – incorporating risk assessment for unintentional presence of animal derived materials, risk management (including control validation, verification and monitoring) and risk communication
    • Design of cleaning validation plans and interpretation of results

    Training services:

    • Factory based workshops for multi-functional teams, incorporating practical exercises focussed on risk analysis
    • Classroom based training to introduce the key considerations needed when making vegan claims
    • Training focussed on cleaning validation and how to plan and implement this effectively

    Download our Vegan and Vegetarian Consultancy services Fact Sheet for further information.

We would be delighted to assist and support you with any aspect of your vegan or vegetarian product development  and manufacturing plans, so please do get in touch.

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